RESEARCH: STARDOM

Stardom has remained as a key factor to the success of commercial production, distribution and exhibition of films and music. It has also played a special role in the medium’s interaction with other parts of the media, so that stars have played a significant part in the coverage and marketing of the music generally.

They remain the industry’s primary marketing tool and are frequently a main reason for the audience’s attendance (In cinema) and sale (music records and concerts).

http://www.magneticmag.com/2012/07/do-you-have-aspirations-stardom-define-your-style-your-image-is-arguably-as-important-as-the-music-itself/:

'Any great pop star has a team of people—from graphic designers to stylists to publicists to the very producers that make their music—all working to keep the public’s view of their star consistent'.

That consistency is so vastly important that when it comes to getting famous, it’s arguably as important as the music itself. When people hear your name, it needs to evoke a single, deeply recognizable and unique feeling. That is your image, and it reminds your audience what they are missing by not listening to your music or seeing you live. It is abstract, and has equally important audio and visual components that cooperate to push one message, one theme.'

Deadmau5 is an artist first and foremost, and he doesn’t care what anyone thinks about his art or what they desire for him to do. Porter Robinson is an intellectual boy who respects the music scene and aspires to advance it. Deadmau5 desires to have a star image that stands out and rather than being an icon of manners and fashion, he tries to be individual and as a result he gains more interest and consumers are more likely to remember/recognise him. (Any publicity is good publicity). 

This is similar to advertising strategies  like Working Titles film 'shifty'. They tried to gain interest and attention throught a fake email to consumers claiming that their friend had been arrested during a drug deal and that their name has been mentioned. This caused much outrage and many complaints.  This was bad publicity but gained attention and therefore became good publicity.

The 'meta-narrative star image' of a musician or group of musicians is very often heavily represented through music video. The star image is sold to viewers, who watch the stars performing or larking around in videos. The stars can choose what sort of image they wish to sell through the narrative of a music video and portray themselves.

The aim of a music video is to promote an album; for this reason, almost all music videos contain the image of the star(s), the singer or band, to help promote the album. Because of this music videos often feature a wide variety of shots (especially close ups) on their singers, and give them a large percentage of the screen time within a music video.