Wikipedia:
MTV, originally an initialism of Music Television, is an American cable television channel based in New York City that launched on August 1, 1981.The original purpose of the channel was to play music videos guided by on-air hosts known as VJs. Today, MTV primarily broadcasts a variety of reality and scripted television programs targeted at adolescents and young adults.
MTV has spawned numerous sister channels in the U.S. and affiliated channels internationally, some of which have gone independent. MTV's influence on its audience, including issues related to censorship and social activism, has been a subject of debate for years.
MTV significantly influence popular culture and succeeded earning $7 million in advertising revenue in the first 18 months. It remained a critical part of the music industry by leveraging music videos to help the image of artists such as Michael Jackson, Guns n’ Roses and 2Pac.
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