Saturday, 18 August 2012

RESEARCH: THE SONG'S PROMOTION

Initially released as a single in November 2010, the song's popularity was increased after its use in various media. Google used the song in its 2010 "in review" video.[1] The song is featured in the trailers for the films Eat Pray Love and One Day, the film Easy A,[2] and in the television series Cougar Town, Gossip Girl, One Tree Hill, Rookie Blue and 90210. The group performed the song at the 2011 Teen Choice Awards, 2011 Billboard Music Awards, American Music Awards of 2011, Live with Regis and Kelly, Dancing with the Stars and recently at the 2011 Disney Parks Christmas Day Parade.

In August 2012, "Good Life" was featured in a Honda Summer Clearance Event commercial.

The music video for "Good Life" was released on February 14, 2011. The video shows the band performing the song in a field, shot through a vintage lens. It shows many different symbols and is a bit different from their previous videos. The original video was filmed in a mountain valley located in West Hills, California.

In December 2011, a second music video, filmed entirely at Magic Kingdom in the Walt Disney World Resort was released. It features the band performing at Cinderella Castle as well as riding on several attractions.[

No comments:

Post a Comment