GOOD LIFE ANALYSIS

It is bright throughout the video which probably means that it is not a depressing song or one which focuses on darker moods. They have given the video an effect which almost makes it look like an older type movie or a video which is being played by an older machine. It gives the video a different feel and mood like how the mood of a picture would be different if it was taken with a sepia tone or another effect.

This was an effect that i had never seen before in a music video before. The original video zooms out into a slide that is being held by a person. The slide consists of the original video. The original video is set in what looks like the countryside whereas the with this effect the background is in a more urban environment. The slide is also passed between a number of different people. There is another effect added in here where the original video in the slide goes at normal pace and at the same time the background goes at a quicker speed.