RESEARCH: HOW AUDIENCES CONSUME AND DOWNLOAD MUSIC ON THE WEB-

It has become clear to me from what I have read in the press over the last year or so that patterns of audience consumption of music are changing. Fewer people now buy physical CD's from highstreet shops like HMV as more people are buying music online from sources like itunes and Spotify. There is also the huge issue of piracy for example Limewire.

I have created a PINTEREST (click on red) to show a variety of ways in which consumers can consume music using the web. 

THE TIMES ARTICLE ( CLICK HERE)

HMV deaf to internet threat

• As the internet changed the way we shop, HMV stopped listening to its customers. Now the music retailer has paid the price.

  

  “If people really wanted high streets and market towns to stay the same they would still shop there, but today’s consumer wants convenience,” said David McCorquodale, head of retail at KPMG. “They prize time and value and ultimately if they can get it all delivered, they will.”