The phenomenen, BUG is a music video showcase to give big-screen exposure to the most awe-inspiring new work in music videos. It has evolved music video experience. Jointly put together by David Knight and Adam Buxton; it has spawned its own spin-off TV series.
For Knight, the digital era is 'a widening of horizons in which a conventional form is turned into something brilliant.'
BUG: The Evolution Of Music Video was launched in April 2007 as an ongoing series of bi-monthly events at the BFI Southbank in London – the home of British cinema – celebrating global creativity in music video. Since then BUG has become a phenomenon.
BUG's objective is to give big-screen exposure to the most awe-inspiring new work in music videos. That means everything from work by well-known masters of the medium to young newcomers working on zero budgets. The sub-heading of BUG – The Evolution of Music Video – refers to the new democracy in videomaking created by the digital revolution – both in creating and distributing work. BUG is all about brilliant visual ideas, and as such BUG consistently unearths amazing new filmmaking talent. It's described by Knight as 'going round to a friend's house and having him open his laptop to show you the interesting and amusing things he's found or made.'
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