Tuesday, 2 October 2012

PLANNING: AUDIENCE PROFILE FOR 'ONE REPUBLIC'

My Group mate and I created a mood board to show our expected target audience:





My group mate and I completed a mood board during the lesson, to show our consumer profile.

We are expecting our audience to be students or students aged 17-25, both male and female.

They might enjoy going to restaurants like Nandos, Pizza Express or Domino's. The latest gadgets they might be likely to use are Blackberrys and Apple's iPohnes. Since we would be posting our video on Youtube, they are also likely to be a frequent user of Youtube who also enjoy going on social media sites like Twitter and Facebook.

My target audience is likely to watch television music channels such as MTV and keep up to date with the latest music chart and single standings. They will find this information from either iTunes, internet, music TV channels and even magazines.

They are likely to attend gigs of this alternative rock genre and enjoy going to festivals such as Glastonbury and Reading. 

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