Sunday, 1 July 2012

RESEARCH: Music video 'If You Tolerate This Your Children Will Be Next' by the Manic Street Performers.


Being an alternative rock band, alternative bands often show similar characteristics and conventions. These people mysterious and often have political themed songs and visuals. ‘If you tolerate this your children will be next’ is clearly very political as within the title itself it holds a message. This is demonstrated visually through the images of the faceless people, supposedly being neglected by the government.  The drum kit is coated in plastic, and across the metal wall is a group of faceless people, restrained. The Blood used also makes a visually striking appearance allowing viewers to see that violence and possibly even death occurs. The lyrics used in this song such as the word fascists shows that political messages are being told in this song.

Furthermore Political themes emerge through hints of violence and faceless characters - a similar music video would be by another alternative rock band, Muse's Plug In Baby, which features women with entire body parts missing as opposed to faces showing abuse. Faceless characters are also used to shock audiences for example they are often used in horror films etc. This music video hints that the faceless children are victims due to their age and innocence and huge physical disorder.

The manic street preachers opposes Theodor Adorno theory that music is used to promote capitalism and conform to governments. Like most alternative-rock band music videos the majority of the shots are of the band performing in an unusual location.  This is to create mystery and a sense of unfamiliarity and emphasise the alternativeness of the band. Another example where this is used in another alternative band is fall out boy, where monkeys are used as the band members. This could be seen to be part of the genre of a music video (band performance). Andrew Goodwin believes that music videos are not at all original art forms, but like films and television programs, follow a list of codes and conventions.


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