Youtube has become the place to g not just
for music videos but for listening to music. A survery by Nielsen in August 2012 found that
more American teens listen to YouTube than any other platform.
YouTube, together with specialist music portals such as Vevo and Noisey, allow companies to monetise music content, which until recently they have not really done.
Previously, they would license their videos to MTV, then watch in the sidelines as the channel made millions in advertising. Now labels recieve royalties every time a video is clicked on.
YouTube, together with specialist music portals such as Vevo and Noisey, allow companies to monetise music content, which until recently they have not really done.
Previously, they would license their videos to MTV, then watch in the sidelines as the channel made millions in advertising. Now labels recieve royalties every time a video is clicked on.
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