RESEARCH: THE MUSIC INDUSTRY IN 2012

TouchTunes 2012 Charts infographic by touchtunes.

CODES AND CONVENTIONS

Analysis-Album Art- Codes and Conventions

Here are the typical codes and conventions you would see within a album art, most albums will have these on the front:

• The album art will typically represent the album or the band themselves.
• It will try to draw their specific target audience by employing techniques using colours or text that will attract the attention form the specific target audience.
• It will establish the album and the artists name, along with the style or genre of music they produce.
• It will have persuasive elements in it to persuade the audience to buy it for example it may have a promotional offer.
• The album art will try to be creative through text and imagery it may employ.  It will try to be original, individual and also have an artistic element to it.
• Codes within these album covers are used to them communicate to the audience whatever message or ideology that they may want to get across.
• Conventions are all things such as the band name, picture in the typical style of the artist or continuing on form previous album artwork, album name, imagery/art, price, explicit sign if the lyrics are extreme, and then a list of the songs on the back.

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CODES AND CONVENTIONS OF ALBUM COVERS- COLDPLAY