PLANNING EVALUATION QUESTION 1

Thought beats-Genre- Indie rock Upbeat and fairly fast-paced- laid back and relaxing song For Goodwin, 'thought beats mean seeing the sound in your head'. stop motion is cut to beat.

Chorus- scenes are not repeated. For Barthes, (grain of voice) 'singing voices as a expressive instrument and therefore able to make associations of its own' Singer is upbeat, energetic, calm and non-assaultive on the ears, which suit the style of the song and the meaning of the lyrics. casual relaxing Technical aspect- Lighting helps sets the mood - Mostly under sunlight, bright and vibrant colours to create a 'golden' effect to emphasise the visual image of a beautiful and good life.

setting: Outdoor for band performance and solos Train station for narrative- going on a holiday, having a good time - Creates verisimilitude as it is a place where everyone goes all the time

RICHARD DYER Star Image- Laid back cast to represent a chilled band, more like a group of friends gathering together having a good time, rather than a serious performance.- promote the idea of good life: having fun and enjoying ourselves

ILLUSTRATE The scenes of the lead singer walking down the high street to the train station and getting on a train illustrate the lyrics of the song (ie.- promote the idea of good life: having fun and enjoying ourselves

HEIDI PETERS

DANCING IN THE DREAM FACTORY- STEVE ARCHER

SEMITOTICS

RESEARCH: WHERE DO PEOPLE CONSUME MUSIC

I have found a infographic showing the music preferences of people in the people's poll in 2008 which was conducted my LM radio. This research has shown me that technology is advancing and more and more people are using portable devices such as phones rather than CDs to listen to music. This Infographic also shows that 74.3% of consumers need to know the name of the singer and song title when it comes to their favourite tunes. Therefore I will make sure that the song name and band name is clearly present so that consumers can instantly recognise the name and band. This will be particlulary evident on my album and magazine advert.


  

It's all about the music infographic by IMmagazine.

 

 

RESEARCH: DIGIPACK REVOLUTION

Why Your Next Album Could Be an App infographic by klynnetrabue.

CONSTRUCTION: STOP-MOTION FOR CHORUS

BELOW ARE PICTURES OF THE STOP MOTION WE ARE GOING TO USE IN OUR MUSIC VIDEO CHORUS. WE CHOSE TO USE STOP MOTION AS IT WILL ADD A SENSE OF DIVERSITY AND VIBRANCY. WE TOOK PICTURES OF PIECES OF COLOURED PAPER AND EDITED THEM IN PHOTOSHOP TO BOLDEN AND COLOUR THE LETTERS. THE PICTURES BELOW ARE THE FINISHED EDITED VERSIONS:

BELOW ARE THE EDITED PHOTOS:

PRODUCTION: FILMING



Printscreens of some of our footage being edited in adobe premiere pro.



In today's lesson, Karen and I went to The Belvedere tower at school for the solo performance in our music video. The location provides us with the environment and atmosphere we want as it is very open, has beautiful trees and bushes that match with the band performance, which shows continuity and consistency. I then colour corrected the clips by enhancing the colour, contrast and exposure, in order to create the vibrant tone.

PLANNING-DIGIPACK DESIGN

One Republic 'Waking Up' album cover

• One Republic's digipack design reflects their music promo in its upbeat quality: these colours are vibrant, bold & bright, like the outdoor band performance in the video with strong bright colours.
• One Republic's album design for 'Waking Up' has a dynamic quality to reflect its meaning, with a fizzing upward movement resembling balloons, fireworks or fountains.
• One Republic's album design is above all FUN, like the music video's contents where the band members are all larking about having fun together, rather than a formal performance where they take it too seriously.

  

  Digipack design

  • Our digipack is made out of three main elements: Colourful splashes of colour in the background, the band having fun, moving around in the foreground and bold, comic-like text to show the name of the cover and the band name
  • The background of our digipack echos One Republic's Waking Up album, as we want to reflect the same band characteristics of vibrant, bold and bright, like the strong, golden colour of the outdoor band performance in our music video.
  • The profile of the band in the foreground shows how the band loves having fun with each other, and it also shows motion and movement, which reinforces their free and strong spirit.
  • The text of the title echos designs of teens t-shirts and hoodies, and the idea is to show that the main audiences of our album is teenagers and young adults, and shows the energy shared between audiences and the band.
   

Tutorial: Mocha image stabilization

I used Mocha After Effects to try to stabilise an extremely shaky piece of band performance footage.